Home > General > The Apparent Wisdom of Crowds

The Apparent Wisdom of Crowds

A TED talk by a “data journalist” David McCandless (same video at Youtube) highlighted that the display of information is more and more critical in influencing the world we live in – love his graphic of Facebook status updates about break ups. And what better way to display information than in an infographic, and gee these are appearing everywhere on almost every topic – even South Park.  While some argue that this proliferation is perhaps not always done out of the desire for increased objective understanding of data, there is certainly a need for anyone displaying data (which includes me when I am working) to find a compelling way to display that data so that is tells a story.
To make all of this work though we first need to have the data, the understanding and the desire…

The Data – I read a few Gov 2.0 type blogs which talk about government departments and agencies making their information available to anyone and then people being able to use it (however they want). Some agencies are taking this a step further and allowing anyone to create an application which can use the open data sets which anyone can then use to make use of the data.  What is basically happening here is the analysis tool development for the data is being crowd sourced.

The Understanding – This is what I now think has started to become the next version of the use of the wisdom of the crowd by taking it from more simplistic tasks – such as come up with a new slogan or product name (iSnack 2.0) or send in your photo (NothingLikeAustralia.com) – to much more complex elements that often require teams to work together – such as BrownCoats: Redemption, or the amazingly geeky Star Wars Uncut project – or do work of very high complexity with high production values – such as this short film which got its maker a US$30mil Hollywood contact.

The Desire – Something from a recent article on a conversation between Dan Pink and Clay Shirky reminded me of how this sounds when someone says it:
Pink: Think about open source software in general—whether it’s Linux or Apache. Suppose I’d gone to an economist or management consultant 25 years ago and said, “I’ve got a cool new business model for making software. Here’s how it works: A bunch of intrinsically motivated people around the world get together to do technically sophisticated stuff for no pay. And then after working really hard, they give away their product for free. Trust me: It’s going to be huge.”

There are so many data sets that are available. Would it hurt for any of us to think about how we might make the best use of the crowd (or the best people in the crowd) once in a while to help us display the data for our industry?

Keith

PS. “Facts are stubborn, but statistics are more pliable.” – Mark Twain

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