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Are you ready to go?

Seth Godin is very big on the importance of shipping. It means overcoming your fear and getting something out – suggesting an idea that might be stupid, asking a question everyone else already knows the answer to, sending an email that might sound silly (like this one). ie. Just generally putting something out there.

I have now seen the example I am going to use as a reminder to myself on the importance of shipping – and it is Minecraft.
Minecraft is a computer game (video trailer) designed and built by Markus “Notch” Peterson.  The game is not finished and is not even at the pre-release “Beta” stage yet.  But that hasn’t stopped it becoming a hit (with comparisons to World of Warcraft) – so much so that the website couldn’t handle all the traffic and Notch has had to shut down everything fancy on his website and let anyone play it for free for a time.

Some office cultures include secrecy and waiting for a perfect launch as critical because they are concerned about “white-anting” (basically a termite analogy) of their idea by other staff.

Maybe though, if you are aiming for something great, you should look to share your idea and encourage others to join you by asking their questions and sharing their ideas, in the hope that the idea becomes so much stronger.


PS. ”Don’t judge each day by the harvest you reap, but by the seeds you plant.” – Robert Louis Stevenson

  1. 22 September, 2010 at 2:50 pm

    Keith, spot on; like this one. Unfortunately there are sometimes other forces within the office that stop people expressing their ideas.

    • 23 September, 2010 at 4:55 pm

      Other forces are always at work – agree. We can choose to openly rebel against those forces if we desire and have the time (and don’t give a dam). We can choose to be more subversive about our rebellion if we are more careful. We can even choose to succumb to those forces and edit our thoughts if we really want to. (The simple act of blogging could fit in all of those depending on the content.)
      I think the point is though, that we do have a choice.

  2. 29 September, 2010 at 9:52 am

    For those who are interested, see this interview with e Minecraft creator – http://www.wired.com/gamelife/2010/09/making-of-minecraft

  3. Bartos
    6 October, 2010 at 3:11 pm

    For those who are interested, see this documentary on how Minecraft is also being used as an educational tool on fire safety

    • 8 October, 2010 at 6:53 pm

      Thanx Bartos.
      I hope they saved that game before it all burnt to the ground

      • 8 October, 2010 at 10:24 pm

        And yes I know they can’t

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