Seth Godin is very big on the importance of shipping. It means overcoming your fear and getting something out – suggesting an idea that might be stupid, asking a question everyone else already knows the answer to, sending an email that might sound silly (like this one). ie. Just generally putting something out there.
I have now seen the example I am going to use as a reminder to myself on the importance of shipping – and it is Minecraft.
Minecraft is a computer game (video trailer) designed and built by Markus “Notch” Peterson. The game is not finished and is not even at the pre-release “Beta” stage yet. But that hasn’t stopped it becoming a hit (with comparisons to World of Warcraft) – so much so that the website couldn’t handle all the traffic and Notch has had to shut down everything fancy on his website and let anyone play it for free for a time.
Some office cultures include secrecy and waiting for a perfect launch as critical because they are concerned about “white-anting” (basically a termite analogy) of their idea by other staff.
Maybe though, if you are aiming for something great, you should look to share your idea and encourage others to join you by asking their questions and sharing their ideas, in the hope that the idea becomes so much stronger.
PS. ”Don’t judge each day by the harvest you reap, but by the seeds you plant.” – Robert Louis Stevenson